#ALISA KOTLYARENKO DOWNLOAD#
It has exploded, particularly during the pandemic, which spurred an ecommerce boom: the influencer market industry is now expected to grow to $15 billion by 2022 - up from $8 billion in 2019, according to Insider Intelligence using data from Mediakix.Īs influencers developed huge followings on their social media channels, proving their content could persuade followers to purchase goods and download apps, brands and advertisers have increasingly sought to leverage influencers' clout to promote their wares.
The company is one of dozens of competitors trying to cash in on the influencer market. The Promotely allows influencers to search for marketing promotions on their own or work directly with the app's staff. Using a mix of website automation and work by bonafide humans, Promotely acts as a talent agency, of sorts, matching influencers with brands and advertisers looking to employ those influencers' significant follower bases to promote their apps and products. Kotylarenko is one of more than 10,000 influencers now using Promotely, a Santa Monica-based online marketplace for influencers operated by Mammoth Media that officially launched in January. She typically earns between $1,000 and $3,000 per post - an arrangement that has generated enough income for her to purchase a new car and a trip to Florida to visit a friend. It's par for the course for the 16-year-old social media influencer with 1.5 million TikTok followers, who, some weeks, juggles at least six influencer deals across her social media channels. Kotlyarenko, who had already written out a draft of what she would say in the TikTok post two days before, shot and uploaded the post in five minutes, the end result being a snappy 52-second clip in which she hit all the major talking points.įor that one brief clip, Kotylarenko earned well over $1,500. "That time, they said, 'You need to post that giveaway.' I was like, 'I've got this, guys.
"Sometimes, they will just jump in, call, and be like, 'Hey, you need to do this and post this,'" explains Kotlyarekno. Could she post a promotional video to her TikTok: a giveaway to her followers for an iPhone 11, a pair of Air Jordan 1 sneakers, and $100 in cash? One afternoon in late January, New Jersey high school sophomore Alisa Kotlyarenko was wrapping up a dance team rehearsal when she received a phone call from someone at Promotely, a startup that matches influencers with brands and advertisers.
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